- – Botswana Inbound Visitor Survey Report 2025/26 presents a strongly positive picture of the country as a tourism destination
- – It highlights that Chobe National Park, Chobe River and boat cruise experiences stand out strongly
- – Okavango Delta, Moremi, Khwai and Maun are also important highlights for visitors interested in wilderness and water-based landscapes
- – Botswana’s human element also reinforces wider destination experience and contributes significantly to overall satisfaction
The Botswana Inbound Visitor Survey Report 2025-2026 comments presented a strongly positive picture of Botswana as a tourism destination, with visitors repeatedly highlighting the country’s wildlife, natural scenery, peaceful atmosphere and welcoming people as the defining strengths of the experience.
Botswana’s core tourism offer appears to be especially strong for visitors seeking nature, safari, wilderness and authentic encounters with the environment.
According to the survey, wildlife is one of the most powerful and memorable aspects of the trip. Many visitors reportedly mention animals, safaris, game drives, elephants, lions and general wildlife viewing as key highlights.
The survey highlights that Chobe National Park, the Chobe River and boat cruise experiences stand out particularly strongly, while the Okavango Delta, Moremi, Khwai and Maun are also important highlights for visitors interested in wilderness and water-based landscapes.
“Visitors also respond very positively to Botswana’s scenery and atmosphere. Comments frequently refer to beautiful landscapes, sunsets, open spaces, peace and quiet. This suggests that Botswana is valued not only for specific attractions, but also for its broader sense of calm, space and unspoilt natural beauty,” reads the survey.
The people of Botswana are reported to be another major strength as visitors often describe local people as friendly, welcoming, helpful and hospitable. This human element appears to reinforce the wider destination experience and contributes significantly to overall satisfaction.
The survey indicated that the main weaknesses relate less to the tourism product itself and more to supporting infrastructure. Road quality is reported to be the clearest concern, with repeated references to potholes, poor road conditions and difficult journeys, particularly on routes such as Nata to Francistown and Nata to Gweta. In this regard, poor roads risk undermining the experience, especially for self-drive tourists.
Border processes are also reported to be another source of frustration as some visitors mention delays, poor communication and unfriendly or unhelpful officials. Since borders often shape first and last impressions, improving efficiency and customer care at these points would be valuable.
According to the survey, smaller number of comments point to inconsistent customer service, limited signage and visitor information, accommodation or facility issues, connectivity problems and concerns around pricing or currency acceptance.
However, in overall Botswana is perceived as a beautiful, peaceful and wildlife-rich destination with warm and welcoming people.
The survey indicates that the main opportunity is to improve the infrastructure and service environment around the core experience. It highlights that better roads, smoother border processes, clearer visitor information, more consistent service and improved facilities would help reduce frustration and allow Botswana’s natural and cultural strengths to stand out even more clearly.
