New Podcast To Boost Tourism


A podcast that seeks to promote tourism in Botswana was recently launched in Shorobe by 390 Vision, and it intends to highlight Botswana’s diverse tourism offerings and bring international attention to the country’s unique attractions under the theme “Promotion of Tourism Through Digital Space,”

The acting director of 390 Vision Inc. Vincent Sebati, shared his vision at the launch, stating, “This podcast will showcase a diverse and comprehensive view of tourism in Botswana. I believe we have a gem with the Okavango Delta, and it is time for us to bring forward the voices and the efforts of our people to advertise and showcase what Botswana is made of.”

The launch emphasised the involvement of key stakeholders in the tourism sector, focusing on featuring heroes and heroines in conservation and tourism. By highlighting their stories, the podcast aims to present Botswana in a new light, fostering dialogue and showcasing entrepreneurial opportunities within the country.

Professor Joseph Mbaiwa, from the University of Botswana’s Okavango Research Institute, highlighted the importance of digital promotion. “I believe now is a fruitful time to invest our efforts in the digital realm as it is the future and the current mode of communication. Digitisation efforts create opportunities for entrepreneurs and would showcase our beautiful country. One of the things we need to advertise more is cultural tourism, which shows the people of the country, their heritage, their essence, and how they have survived in this nation while also conserving their natural resources such as wildlife.”

The launch event commenced at Elephant Havens, bringing together members from various departments, for a tour of Elephant Havens before moving to Shorobe Boat Station for the main event, which featured entertainment from local performers and a keynote address.

Thatayaone Molefhe, the coordinator of the Economic Empowerment Program, who represented the Minister of Entrepreneurship, Karabo Gare, emphasised the potential impact of the podcast. “Such ventures have the potential of presenting to visitors a new insight into the places they are visiting and the people they meet, as well as opening opportunities that I believe would foster growth in the entrepreneurial sector.”

390 Vision Inc. currently employs about 14 individuals from the Northwest region and with its innovative concept, the company aims to grow and empower youth in media and various other sectors, encouraging them to explore alternative avenues of income.

The podcast, promises to be a powerful tool in promoting the rich cultural and natural heritage of Botswana to the world, while also creating new opportunities for local entrepreneurs.

With its focus on digital innovation and storytelling, the podcast is set to become a key platform for showcasing Botswana’s tourism potential, driving economic growth, and fostering a deeper understanding of the country’s unique product offerings.


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