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Somewhere in this edition this week, there is a new feature, which is about road safety and a partnership between Botswana’s only eco-tourism listed company in the Botswana Stork Exchange group, Chobe Holdings and The Ngami Times newspaper, and starts this week leading to the festive season.
The eight-week campaign sponsored by Chobe Holdings, has also roped in the Botswana Police to help provide the necessary content for the attainment of the overall objective to raise road safety awareness by informing and educating the general public on the best practices to stay safe on the roads: this includes both pedestrians, cyclists and motorists among others.
The campaign will include a weekly feature in The Ngami Times on various topics that cover all the hotspots on the roads, and will further be featured on the newspaper’s online platforms.
“We are excited that this campaign has finally taken shape, as it will provide informative updates on road safety meant to sensitise the public on best ways to be safe on the roads. We are hopeful that by providing a platform, we are playing ourt small part in ensuring our readers are safe on the roads this festive season. By doing this we are giving back to the very community we operate in” The Ngami Times’ Bright Kholi revealed.
He said they are thankful to their partners, in the private sector and the public service who are equally committed to safe and accident-free roads during this festive season beyond.
“For us, it’s a clear demonstration of how institutions that may not have so much in common can partner for a public good. Its private public partnership at work, and above all – its giving back,” he said.
Chobe Holdings Chief Executive Officer John Gibson, said for his company, “we are sponsoring this in response to a need in our community. Road deaths are simply too high. At Chobe we believe that we must put the community first and this is one way in which we can do just that.”
Maun police station traffic officer assistant superintendent Nelson Kelebetse has hailed the campaign, pioneered by the private sector as a launch pad for an alternative voice on road safety. He said the campaign is an opportunity to further enhance on the mandate of road safety, as it will give an alternative platform for the message to reach a wider population.
He further highlighted that the media campaign comes at a time when the police have just launched their 60 days of action on crime and road safety, adding that the private sector play an important role in advancing the mandate of the police in the fight against crime and road safety.