- participation underscores BTO’s commitment to driving tourism growth, supporting local tourism operators
Botswana Tourism Organisation (BTO), together with twenty-five (25) local tourism operators, will participate at the Internationale Tourismus-Börse (ITB) Berlin 2026, scheduled for 3rd – 5th March 2026 in Berlin, Germany.
ITB Berlin, the world’s leading travel trade show, convenes global tourism stakeholders under one roof, offering a strategic platform to market destinations, forge high-value partnerships, and unlock new business opportunities across international source markets.
It attracts over 180 countries, thousands of exhibitors, international tour operators, travel agents, airlines, media houses, and key decision makers from across the tourism value chain. The event provides an unrivalled platform for destinations to market their offerings, build strategic partnerships, and unlock new business opportunities.
In a press release, BTO says its participation at IITB Berlin form part of its mandate to position Botswana as a competitive, high value, and sustainable tourism destination on the global stage.
By attending BTI Berlin, BTO aims to, “promote Botswana’s tourism diverse products beyond wildlife, including cultural heritage, community based and adventure tourism. Support Botswana tourism operators through direct access to international buyers and media.”
In addition, the organisation also seeks to strengthen existing trade relationships and establish new partnerships with global tour operators, airlines, and travel platforms. BTO is also poised that the event will enhance Botswana’s brand visibility in key source markets.
Botswana tourism operators attending ITB Berlin will engage in pre scheduled business to business meetings, media interactions, and networking sessions.
“Through direct engagement with global travel trade partners, BTO and participating operators can stimulate demand, secure advance bookings, and influence travel itineraries that include Botswana. Increased visibility at ITB also support long term growth by positioning Botswana as preferred destination for high value travellers.”
This it said will be in line with the country’ sustainable tourism model which seeks to maximise economic returns while protecting natural and cultural heritage.
The statement further states that the event also offers a powerful platform to communicate Botswana’s commitment to sustainability, conservation, and inclusive tourism development. By engaging international media and trade partners, BTO is certain that it will amplify positive destination narratives, attract responsible travellers, and reinforce Botswana’s reputation as a world class tourism destination.
Minister of Environment and Tourism, Wynter Mmolotsi will attend ITB Berlin, and also deliver a keynote address at the PWATA (Pacific Area Travel Writers Association) International Travel Awards. PWATA is a global professional body that recognises excellence and outstanding contribution within the travel and tourism industry.
“The minister’s participation further elevates Botswana’s international travel profile BTO’s participation at ITB Berlin underscores its continued commitment to driving tourism growth, supporting local tourism operators, and contributing to national economic development through a resilient and globally competitive tourism sector.”
ITB) Berlin 2026 follows the recent Meetings Africa 2026 held from February 23rd to 25th in Johannesburg, South Africa, of which BTO participated as part of ongoing efforts to strengthen Botswana’s global tourism presence and promote sustainable sector growth.
Meetings Africa is a premier business events trade show that brings together African destinations, international buyers, media and key decision makers across the Meetings, Incentives, Conferences and Exhibitions (MICE) value chain. The platform provides valuable opportunities for destination to showcase their offerings, build partnerships, and secure business. BTO led a delegation of nine local tourism operators.
