The Botswana Rugby Union (BRU) is setting a clear path for the advancement of rugby in Botswana and Africa, following its participation at the 2024 World Rugby Growth Conference held in Kigali, Rwanda, last week. The conference, which brought together 15 rugby unions from various African nations, served as a significant platform for collaboration and strategic planning.
BRU Secretary General Osi Kopano has shared some critical insights from the conference, emphasising the need for the BRU to develop a comprehensive strategic and operational plans, along with a robust working constitution.
“It’s essential that we define roles for all members and stakeholders involved with the Union,” Kopano stated. He also highlighted the importance of utilising analytical tools like PESTEL and SWOT analysis to refine the BRU’s operations and strategies.
Kopano outlined the Union’s immediate priorities: “Strategic planning in these areas is crucial if we are committed to growth.” The BRU is determined to implement these initiatives to ensure sustainable development in rugby across Botswana.
The conference also provided an invaluable opportunity for the BRU to strengthen relationships with other rugby unions. Kopano remarked, “Face-to-face meetings like this allow World Rugby and Rugby Africa to truly connect with the people behind the emails.” He expressed optimism about building stronger ties with unions from Namibia, Eswatini, and Zambia, with plans for increased tournaments and collaborations starting in 2025, particularly at the age-grade level.
Looking ahead, Kopano highlighted the BRU’s ambitious goals, including a focus on youth development and increasing women’s participation in rugby. He revealed that the BRU is aiming to host the Under-18 Junior Sevens Continental Tournament for both boys and girls, which could serve as a Junior Olympic qualifier for Senegal in 2026.
However, Kopano acknowledged that implementing these strategies will not be without challenges. “Our biggest obstacle will always be ourselves. We need to dream bigger for the future players and get more women involved, especially in leadership roles,” he said. Despite the challenges, he sees potential in Botswana’s reputation for democracy and safety, which makes it an appealing destination for international tournaments and conferences. “The tourism benefits of hosting such events cannot be overlooked,” he added.
Finally, Kopano reiterated the BRU’s commitment to the growth of rugby across Africa: “As part of a continent that significantly contributes to World Rugby, anything positive we do have a global ripple effect.” The BRU remains dedicated to upholding rugby values, increasing participation, and fostering growth both within Botswana and across the continent.
